In the US, sports prediction market platform Novig launched its "Just Sports" ad campaign featuring nude American actress Sydney Sweeney
In the US, sports prediction market platform Novig launched its "Just Sports" ad campaign featuring nude American actress Sydney Sweeney.
In the video, the actress highlights Novig's lack of markets for political events, deaths, or wars, setting the product apart from competing prediction market platforms Kalshi and Polymarket. Sweeney also revealed in an interview with Complex that she has become an equity partner in Novig
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