Stake Welcomes UFC Flyweight Tracy Cortez as Brand Ambassador
Crypto Betting Giant Stake Welcomes UFC Flyweight Tracy Cortez as Brand Ambassador
LAS VEGAS — In a move that further solidifies its dominant presence within combat sports, leading cryptocurrency casino and sportsbook Stake has officially announced the signing of UFC women's flyweight contender Tracy Cortez as its newest global brand ambassador.
The partnership bridges one of the most rapidly rising personalities in the Ultimate Fighting Championship (UFC) with the world’s premier crypto-based gaming platform. Cortez, known for her impressive wrestling background, elite athletic skill, and massive digital footprint, joins an elite roster of high-profile athletes and entertainers representing the Stake brand worldwide.
Expanding the Combat Sports Roster Stake's collaboration with Cortez is part of a broader, highly aggressive marketing strategy focused heavily on the mixed martial arts (MMA) community. The platform already enjoys deep roots within the sport, including its extensive collaboration with the UFC itself as an official betting partner in select regions, as well as individual sponsorship deals with top-tier fighters and champions.
By bringing Cortez on board, Stake targets a highly engaged demographic. Cortez boasts an impressive professional record and a intensely loyal fanbase, making her an ideal ambassador to bridge the gap between competitive sports, lifestyle entertainment, and digital asset gaming.
Deal Mechanics and Financial Confidentiality According to official announcements shared via social media platforms, specific details regarding the financial valuation, multi-year duration, and structured obligations of the deal have been kept strictly confidential. Neither Stake nor Cortez's management team have disclosed the exact terms.
However, industry experts suggest that high-profile ambassadorial sponsorships of this caliber typically entail extensive digital content creation, promotional appearances, branded merchandise, placement during fight weeks, and exclusive fan experiences hosted directly on the Stake platform.
Cortez’s Trajectory in the UFC Since earning her contract on Dana White's Contender Series, Tracy Cortez has established herself as a formidable force in the women's flyweight division. Combining elite grappling with a sharp, continually improving striking game, she has compiled an outstanding winning streak that has propelled her into the division's top rankings.
Beyond her athletic prowess inside the Octagon, Cortez has grown into a powerful influencer outside of it. Her authentic personality and close connection to her fans have garnered her hundreds of thousands of followers across Instagram, X (formerly Twitter), and TikTok, providing Stake with an unprecedented reach into a diverse and rapidly expanding market.🔥 Duel live games are getting increasingly absurd: SpongeBob, Patrick, Drake and Lil Pump lookalike appear on stream
Clips from the crypto casino Duel new broadcasts continue to go viral on iGaming News, X (formerly Twitter) and reddit. This time, users' attention was drawn to live blackjack snippets featuring dealers dressed as characters from SpongeBob SquarePants, as well as a participant who closely resembles the rapper Drake, Lil Pump, Andrew Tate, 50 Cent.
🗄 What happened
In the published footage, a person in a SpongeBob costume appears at Duel's live blackjack tables as both a player and a dealer. During the broadcasts, he deals cards, interacts with other dealers, and stages skits with an intentionally absurd delivery.
In several episodes, SpongeBob simulates sexualized actions toward stream participants right during the deals. In one clip, the scene plays out with a male dealer, and in another, with dealer Nelli, one of Duel’s most recognizable hosts.
🗄 Reaction
The recordings quickly racked up views on X, reddit and iGaming News, sparking yet another wave of discussion surrounding Duel’s content. Users note that the platform's streams are visibly shifting away from a classic live casino format toward an internet show filled with absurd performances.
Previously, a broadcast featuring Duel founder Ossi Ketola, who personally acted as a dealer, had already drawn widespread attention, as did streams where staff made provocative remarks directed at players.
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